Forest Future

The Element x Smokey Bear Forest Future T-shirt is a unisex short-sleeve crewneck that combines skate culture with a strong wildfire prevention message, suitable for both men and women. Part of the Element x Smokey Bear collaboration, its black fabric features a small Smokey Bear logo with “Forest Future” text on the left chest and a bold graphic on the back depicting Smokey amidst trees, emphasizing forest conservation. Made from soft, lightweight 100% organic cotton jersey (160 g/m2), it offers a regular fit, ideal for skating, casual outings, or pairing with jeans. Breathable and durable, this tee supports the Smokey Bear campaign, with a portion of proceeds funding wildfire prevention efforts, aligning with initiatives like the California Wildfire & Forest Resilience Task Force, which coordinates large-scale forest health projects.

• Material: 100% organic cotton.
• Other Details: Regular fit, crew neck, screen-printed chest and back graphics, Smokey Bear x Element label in side seam, machine washable, sizes S–XXL.

Smokey Bear is a beloved icon of wildfire prevention, launched in 1944 by the U.S. Forest Service and the Ad Council. Inspired by a bear cub rescued from a New Mexico wildfire, Smokey’s “Only You Can Prevent Forest Fires” slogan has educated millions on fire safety. As one of the longest-running public service campaigns, it promotes responsible outdoor practices, with Smokey’s image on apparel like this Element tee helping fund conservation and awareness initiatives, including fuel reduction and prescribed burns to manage fire-prone landscapes.

Founded in 1992 by Johnny Schillereff in Atlanta, Georgia, Element began as a small skateboarding brand called Underworld Element. It evolved into a global lifestyle brand, focusing on skateboarding, art, and nature-inspired apparel. Renowned for its eco-conscious materials and collaborations with artists and skaters, Element, now part of the Boardriders Group, continues to champion creativity and sustainability in skate culture.