Forest Future

In 1944, the legend of Smokey Bear was born to raise awareness of the prevention of forest fires in America. Element is proud to work with Smokey Bear on this exclusive skate and textile collection, which presents some of the iconic Smokey images from past decades. Part of the proceeds from the collection will benefit the Smokey Bear campaign to prevent forest fires. Element and Smokey Bear continue their partnership in the second season and have created a collection for adults and teenagers. All products in this collection have been carefully made from a mixture of traditional, ecological and recycled materials and the sale of all skate items supports their cooperation partner 1% for the Planet.